Banana Republic is the latest to get into the baby wear and athletics line.
BR Baby is a 40-piece collection that “evokes a whimsical and adventurous spirit” and is “committed to being more gender-inclusive,” according to the company. S
Sizes range from 0 to 24 months, and prices are from $20 to $250.
BR Athletics is a gender-inclusive capsule collection “inspired by retro athletic style, re-interpreted with an irreverent attitude,” according to the company. Sizes range from XXS to XXL, and prices are from $20 to $500. It will be available online and in stores on March 16.
The Gap Inc. brand has been struggling in recent years, and in November reported a third quarter net sales decline of 18% versus 2019 and a two-year comparable sales decline of 10%.
Banana Republic announced in September that it was revamping its brand identity to focus on “democratic, approachable and inclusive luxury by creating new product stories for its physical stores and digital channels, and refreshing its product design and fabrics.
