๐๐๐ฉ ๐๐๐ฎ๐ง๐๐ก๐๐ฌ ๐๐๐ฆ๐ข๐๐ข๐๐ ๐๐จ๐ฅ๐ฅ๐๐๐ญ๐ข๐๐ฅ๐ ๐๐ ๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐ญ๐จ ๐๐๐ญ๐ข๐ฏ๐๐ญ๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ, ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐๐ง๐ ๐๐๐ฅ๐-๐๐ฑ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐จ๐ง
Gap has announced the global launch of its first collection of non-fungible tokens (NFTs) to bring its brand and iconic product to new and existing customers in a rapidly evolving digital ecosystem.
For this launch, the brand is introducing a gamified digital experience celebrating creatives and giving customers the unique opportunity to own a limited edition, collectible Gap hoodie.
For this release, Gap is collaborating with Brandon Sines, the artist behind Frank Ape, for a limited edition drop.
Community, creativity, and self-expression are core values in Sinesโ art, which embodies positivity and equality, and aligns with Gapโs values of modern American optimism.
โWith this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history,โ said Sines. โI cannot wait to share the physical and digital pieces weโve been working on with Gap and Frank fans worldwide.โ
โGap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines,โ
said Chris Goble, Chief Product Officer and General Manager of Gap North America.
As part of the companyโs commitment to do the right thing for the planet, it has chosen to leverage Tezos, an open source blockchain, to create the customer experience. Tezos uses a more energy efficient approach to secure its network, allowing it to operate with minimal energy consumption and a low carbon footprint.
