In a strategic move to strengthen its digital presence in one of the world’s fastest-growing retail markets, Victoria’s Secret & Co. India has appointed Kunal Behl as Head of E-Commerce.
A seasoned professional with over a decade of experience in fashion retail and online business, Behl will spearhead the brand’s digital growth strategy, focusing on enhancing customer engagement, optimizing performance, and scaling e-commerce operations across India.
Before joining Victoria’s Secret, Behl made significant contributions at Forever New Apparels, where he served as Senior Manager – E-Commerce, leading innovative strategies that boosted online sales by 40% year-on-year. He played a key role in introducing new product lines that contributed over 5% of website revenue, and streamlined operations through Magento 2 system implementation and return-reduction policies.
Earlier in his career, Behl held multiple leadership roles at Forever New Clothing, where he honed his expertise in planning, merchandising, inventory optimization, and analytics-driven profitability. His career began with Marks & Spencer, where he gained foundational experience in buying and merchandising.
With Behl’s appointment, Victoria’s Secret & Co. India reaffirms its commitment to strengthening its digital ecosystem, enhancing consumer experiences, and building a robust e-commerce presence in India’s booming fashion and beauty landscape.
The brand, globally known for its iconic lingerie and beauty offerings, continues to invest in digital transformation and customer-centric innovation, positioning itself as a key player in India’s evolving retail future.
