Authentic Brands Group (ABG) has appointed Priyanka Khera as Vice President, India, marking a decisive step in strengthening its presence in the country. The move signals ABG’s intent to accelerate brand expansion, partnerships and omni-channel growth across its global portfolio in one of the world’s fastest-growing premium lifestyle markets.
Khera brings extensive experience from her nearly 12-year tenure at Reliance Brands Limited, where she played a pivotal role in building and scaling Ajio Luxe, overseeing brand launches, operations and P&L. She has also been instrumental in securing high-profile global alliances, including Tiffany and Tory Burch, and brings prior expertise from JPMorgan Chase and Tata Motors.
With her appointment, ABG is set to sharpen its India strategy through stronger retail partnerships, enhanced e-commerce integration and focused brand rollouts, reinforcing its long-term commitment to the Indian fashion and lifestyle ecosystem.
