Raghav Batra has taken on a new role as Buyer – Footwear and Bags at Aditya Birla Fashion and Retail Ltd. (ABFRL), bringing with him over 9 years of expertise in the lifestyle and accessories segment. Known for his dedication, trend-driven approach, and strong business acumen, Raghav is set to make a significant impact in his new position.
As a seasoned Retail Buyer, he has built a strong track record of curating collections that not only reflect evolving customer trends but also drive profitability and growth. His core expertise spans trend forecasting, vendor sourcing and negotiation, inventory planning, stock optimization, and sales & margin analysis.
Raghav’s passion lies in identifying emerging trends and transforming them into business opportunities. From sourcing unique products and building supplier partnerships to analyzing sales data for precise demand forecasting, he ensures a perfect balance of aesthetics, quality, and performance.
Throughout his career, Raghav has collaborated with cross-functional teams to strengthen product assortments, improve sell-through rates, and position the accessories category competitively in the retail landscape. His sharp eye for detail and deep understanding of consumer preferences have consistently contributed to category growth and customer satisfaction.
With his new role at ABFRL, Raghav is ready to leverage his skills and experience to enhance the Footwear and Bags portfolio, delivering value to both customers and stakeholders while elevating the brand’s fashion-forward positioning.
