In a major leadership development, Levi Strauss & Co. has appointed Hiren Gor as the new Managing Director for SAMEA (South Asia, Middle East & Africa). This appointment fills the leadership vacuum left by Amisha Jain’s exit earlier in the year, marking a renewed strategic focus by the iconic denim brand on the region.
With over 16 years at Levi Strauss & Co., Hiren’s elevation to MD is a testament to his deep institutional knowledge and impactful leadership. Until recently, he served as General Manager – South Asia, overseeing operations across India, Sri Lanka, Nepal, Bhutan, and the Maldives.
A Proven Track Record at Levi’s
Since joining Levi’s in 2008, Hiren has been instrumental in strengthening the brand’s presence in India. His notable contributions include:
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Expanding Levi’s footprint to 400+ Exclusive Brand Outlets (EBOs) across 160+ cities, including Tier 2 and Tier 3 markets
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Launching Levi’s largest Asian flagship store in New Delhi, spanning 9,150 sq. ft.
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Leading omni-channel growth by integrating e-commerce and franchise-led retail
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Driving store format optimization, merchandising transformation, and profitable retail execution
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Scaling Direct-to-Consumer (D2C) initiatives and enhancing digital integration
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Elevating Levi’s premium positioning while maintaining local relevance through product innovation
Hiren holds an MBA in Marketing from NMIMS, Mumbai, and brings over 23 years of cross-industry experience, with prior roles at Colgate-Palmolive, Future Group, and VF Corporation.
Team Perfect Sourcing congratulates Hiren Gor on his well-deserved appointment as Managing Director – SAMEA at Levi Strauss & Co.
Wishing him continued success as he leads the brand into its next chapter of growth and innovation across the region.
