Reliance Brands Limited has announced the appointment of Priyanka Chauhan as Vice President – Ajio Luxe, marking a significant leadership addition to its premium digital fashion platform. In her new role, Chauhan will be responsible for strengthening Ajio Luxe’s positioning, driving growth, and enhancing the luxury shopping experience for consumers.
Chauhan brings with her extensive experience across ecommerce, omnichannel retail, marketplace operations, and category management. Most recently, she was associated with Bestseller India, where she led the marketplace, omnichannel, and quick commerce businesses for brands such as Jack & Jones, Vero Moda, and ONLY. In this role, she successfully scaled partner-led online businesses and played a key role in expanding digital and omnichannel capabilities.
Earlier, Chauhan worked with Ritika Private Limited (RITU KUMAR) as Senior Manager – Ecommerce, contributing to the brand’s online growth strategy. She has also held the position of Associate Category Manager at Snapdeal, where she managed the kidswear category, gaining strong exposure to large-scale marketplace operations and category planning.
She began her career with Gap Inc. as a Merchandiser, handling Old Navy women’s and men’s knits, where she built a strong foundation in merchandising, product planning, and global retail operations. With her diverse experience spanning premium brands, marketplaces, and omnichannel retail.
