Allen Solly is India’s most attractive formalwear brand, as per Most Attractive Brands Report 2018 (MAB).
The 2nd position was occupied by the American brand Arrow, which consistently ranked first in the last three editions of the report.
The 3rd place in the category was taken by Van Heusen.
Additionally, Levi’s and Lee have been ranked 1st and 2nd in the casualwear, category. Cotton King and Hoffmen, two first-time entrants in the report, came 3rd and 4th. Pepe, at 5th rank this year has improved its 2017 rank by one place.
Wrangler meanwhile slipped to the 6th position. Lee Cooper dived to 9th position.
The innerwear segment was conquered by Lux aa it was named India’s most attractive brand in this year’s report. Jockey and Rupa, brands which previously took first and second ranks in the four previous years were displaced to 2nd and 3rd by this year’s category leader.
Dollar, a consistent performer in terms of attractiveness over the last four years, was in 4th place in the Innerwear Category. The next five brands were Oswal, mainly into thermal Innerwear, at 5th in the rankings, followed by Onn at 6th, Euro at 7th 16 per cent AI behind the sixth ranked, Dixcy Scott at 8th and VIP at 9th ranking.
The Fashion retail category was topped by FBB, followed by Forever 21 and Gap.
Lifestyle was ranked 4th and. Max Fashion, Pantaloons and Reliance Trends are at 5th, 6th and 7th spot.