Levi’s®, the iconic denim brand, has officially named Indian singer, actor, and cultural icon Diljit Dosanjh as its newest global brand ambassador. Known for his fearless individuality and genre-defying presence in music, film, and fashion, Dosanjh perfectly embodies the brand’s commitment to authenticity and self-expression.
This collaboration marks a significant moment as Levi’s® continues to connect with a diverse global audience through cultural icons who inspire and break boundaries. With his massive fan following across continents, Dosanjh is a natural fit to represent Levi’s® on the world stage.
“We’re thrilled to welcome Diljit to the Levi’s® family,” the brand announced. “His style, confidence, and artistic influence align perfectly with our values. This is just the beginning—stay tuned for more.”
As part of the partnership, Dosanjh will feature in exclusive campaigns, limited-edition collections, and special collaborations that fuse classic Levi’s® denim with modern, trend-forward aesthetics.
With this bold move, Levi’s® reinforces its position at the heart of culture, celebrating individuality and the power of self-expression—values that Diljit Dosanjh continues to embody on and off the stage.
