Katie Singleton is pleased to share that she has been promoted to Senior Merchandising Assistant at ASOS, marking a significant step forward in her growing career within one of the world’s leading online fashion retailers. Based in London, she continues to play a key role in supporting buying and merchandising functions in a fast-paced, high-volume fashion environment.
In her current role, Katie has taken on increased ownership across critical merchandising operations, including managing stock intake, delivery schedules, and product availability across multiple brands. She works closely to ensure launches are aligned with trade plans, promotional activity, and key critical path milestones, while actively analysing sales and stock data to support informed trading decisions, flag risks, and identify performance opportunities.
Alongside core intake and reporting responsibilities, Katie supports a range of commercial activities such as promotional infills, helping deliver on commitments while maintaining stock efficiency. She is also strengthening her technical and planning expertise through tools such as Flow Cards and WISSIs, enabling more accurate forecasting, stock positioning, and agile trading actions. Her role involves close collaboration with buyers, merchandisers, suppliers, and cross-functional teams to resolve delivery, system, and operational challenges, ultimately improving speed to market and data accuracy.
Prior to her promotion, Katie worked as a Merchandising Assistant at ASOS, where she supported buying and merchandising teams across the full product lifecycle. Her progression reflects consistent performance, strong analytical capability, and a collaborative approach, as she continues to contribute to weekly trade meetings, senior-level reporting, and knowledge-sharing with junior colleagues to ensure smooth day-to-day operations.
