India-based Kewal Kiran Clothing Limited is set to introduce a new fashion brand ‘Immortal’.
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The brand will enter the low-priced apparel segment with a target to earn Rs. 400 crore in five years.
Kewal Kiran Clothing also owns fashion brands like Killer, Easies, LawmanPg3, Integriti, and Desi-Belle.
The company has reported surge in sales from Tier III and IV cities. The plan is to further expand presence in these markets.
It will also more than double up its distributor network pan India to 200 from the current 125.
Kewal is tapping smaller towns for growth.
“The company has set aside Rs. 100 crore for acquiring a leading kidswear brand in an attempt to reach smaller towns with a complete package for the entire family. It is focused on growing profitability and revenue by widening the market reach and offering value-for-money apparels rather than discounts,” reportedly said Kewalchand P Jain, MD, Kewal Kiran Clothing.
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At present, the clothing company operates 336 retail stores in 210 cities in 25 States.
