Forever New Apparels has announced the promotion of Preeti Choudhary to the role of Vice President – Planning & Buying. Preeti has been an integral part of the company since 2013, holding key roles including Assistant Vice President and Head of Buying & Planning, and contributing significantly to the brand’s growth and merchandise strategy.
With over two decades of experience in retail and fashion, Preeti’s career spans leading brands such as PUMA, Arvind Brands, and Pantaloon India Pvt. Ltd. Her expertise in planning, buying, and product strategy has been instrumental in driving business performance and enhancing consumer engagement.
In her new role, Preeti will spearhead buying and planning strategies, strengthen category performance, and work closely with design and merchandising teams to align with Forever New’s vision for continued market expansion.
