Louis Vuitton has officially joined forces with Real Madrid as the Official Partner of the legendary club, unveiling an exclusive and sophisticated wardrobe designed for the men’s and women’s football teams and the men’s basketball squad.
This milestone collaboration marks the first time the iconic French luxury house is applying its celebrated tailoring expertise to the world of team sports, outfitting athletes whose impact extends far beyond the field.
A Shared Pursuit of Excellence
More than just a fashion partnership, the alliance between Louis Vuitton and Real Madrid is rooted in shared values: a relentless pursuit of excellence, a spirit of innovation, and the ambition to push boundaries. As one of the most decorated clubs in the history of global sport, Real Madrid represents a fitting partner for Louis Vuitton, which has previously crafted trophies for prestigious competitions including the FIFA World Cup, Rugby World Cup, and the America’s Cup.
Refined Elegance On and Off the Pitch
The newly unveiled formal wardrobe dresses Real Madrid athletes for official appearances and includes tailored ready-to-wear pieces, fine leather shoes, and luxury accessories—all bearing Louis Vuitton’s hallmark sophistication.
Complementing this is a Travel Wear collection, designed with high-performance fabrics that ensure durability, comfort, and modern flair, allowing the athletes to travel in style and ease.
Bespoke Travel Accessories in Club Colors
Given Louis Vuitton’s legacy in luxury travel, the Maison has also designed a bespoke line of travel accessories for Real Madrid. The brand’s iconic Monogram canvas has been reimagined in the club’s white and gold colors, enhanced with personalized “RM” initials using the Mon Monogram customization service.
Each travel piece features a specially crafted leather charm, designed exclusively for this partnership, reinforcing the uniqueness of the collaboration.
A New Era in Sport-Luxury Partnerships
This partnership not only elevates Real Madrid’s off-field style but also ushers in a new era where luxury fashion and elite sports meet on common ground—style, prestige, and global influence.
“Victory travels in Louis Vuitton,” as the Maison’s campaign proclaims—now, so does Real Madrid.
