Women’s fashion label Libas is making a bold offline push, announcing the launch of 11 new stores across India on 15 August. The Independence Day rollout marks a major milestone in the brand’s journey from a digitally-led business to a strong omni-channel player, with the company on track to surpass 100 retail outlets by the end of 2025.
The upcoming stores will open in key high-traffic locations, including Jasola, Rohini, and Gaur City in Delhi-NCR; Lucknow; Indore; Kochi; Amritsar; Udaipur; Bel Road and Sarjapur in Bengaluru; and Mumbai. Each location has been chosen based on a blend of consumer demand, sales potential, and strong digital engagement with the Libas brand.
Each store will serve not only as a retail hub but also as an interactive brand space, allowing Libas to connect directly with its audience, listen to customer feedback, and co-create styles that resonate with evolving fashion preferences.
This multi-city launch is part of Libas’ broader 2025 growth strategy, which centres on scaling in urban and semi-urban markets with strong purchasing power and appetite for contemporary Indian wear.
