Cotton Council International (CCI), organised its annual Cotton Day in Mumbai, India, educating over 120 attendees on how U.S. cotton adds value for its partners in the Indian textile industry. This year’s event, held both virtual and in-person featured the theme “Your Partner for Prosperity”, bringing a fresh perspective from leading industry experts on how U.S. cotton connects the textile community and is a trusted partner in the textile supply chain.
“Accountability and transparency are integral to the U.S. cotton industry’s values,” said William Bettendorf, Director, COTTON USA Supply Chain & South Asia, CCI.
Peush Narang, CCI Country Representative-India and Sri Lanka, added: “Cotton has been the growth engine for Indian textile industry, and India has become one of the largest consumers of cotton, with about 22% of the world’s cotton consumption.”
Cotton Day India 2022 featured eminent speakers and panelists from the U.S. Embassy, CCI, and cotton industry experts from the U.S. and U.K., along with allied companies that support the industry with traceability solutions.
The event had sessions about the recent global cotton scenario, an update on Indian cotton, risk management, the U.S. Cotton Trust Protocol® and how sustainability and transparency are defining future global supply chains.
It also included the latest CCI updates and industry guidelines on how Indian textile mills could adopt COTTON USA SOLUTIONS best practices to help increase profitability.
