J.C. Penney launched a private label men’s apparel brand, Mutual Weave.
The workwear-inspired brand includes denim, tees, button-downs, knits, jackets and shoes, and is available in sizes XS to 5XLT and in adaptive styles.
Mutual Weave can be found on the retailer’s website and at 600 of J.C. Penney’s more than 650 stores.
Like other retailers, J.C. Penney is investing in its private label brands.
It has been observed that many private label brands have grown and attracted good margins also in fact the brands are pushing company’s financial performance.
Target has seen success with the strategy. It has produced 10 billion-dollar private labels thus far, most recently with its All in Motion athletic apparel line, which generated $1 billion in its first year.
In 2021, Bed Bath & Beyond launched eight private labels under the direction of CEO Mark Tritton.
Last year JCP reintroduced its private activewear brand Xersion, along with womenswear brand Ryegrass and home brand Loom + Forge.
The company launched other private labels including apparel line Stylus and home brand Linden Street, in 2020.
