Just when you thought Palace had explored every collaborative avenue, the London-based label unveils an exciting partnership with Gap, marking its debut into kidswear.
Gap, an iconic brand that dominated closets across the US and Europe in the nineties, is synonymous with its recognizable three-letter logo and a legacy of originality and quality.
Teaming up with Palace, the two brands present a collection that pays homage to their shared heritage. Drawing inspiration from nineties fashion, skate culture, and the spirit of San Francisco, the collaboration celebrates self-expression, individuality, and community.
“Collaborating with Gap felt natural because many of us grew up skating in Gap gear during the 1990s, Gap epitomized coolness to us: clean, preppy, and quintessentially American, embodying the ethos of inclusivity.”
remarked Palace founder Lev Tanju.
“Gap produced iconic content long before the term became commonplace, and it’s been an honor for us to delve into that realm with them. Introducing our inaugural kids’ collection with Gap, renowned for its exceptional children’s apparel, holds special significance for us.”
Officially titled Palace Gap, the collection comprises an extensive 55-piece range, featuring varsity jackets, Oxford shirts, rugby jerseys, board shorts, cargo pants, and the classic logo hoodies.
Launching on March 22 at Palace and Gap, the collection also boasts three exclusive logo skate decks, a limited-edition Jeremy Duck Plush Toy, and an array of kids’ apparel — a first for Palace.
To showcase Palace Gap, a campaign stars a diverse cast of young skaters alongside Spice Girl “Sporty Spice” Mel C and 9-year-old professional skateboarder Anna Shea.
“Palace operates on its own terms, and we’re inspired by their craftsmanship,” commented Mark Breitbard, President and CEO of Gap. “This collaboration captures the essence of current style and skate culture, and we’re thrilled for customers to immerse themselves in this distinctive expression of Gap.”
