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Reliance Retail to Launch Decathlon-Style Sports Chain


Reliance Retail is set to make a significant move in the sports retail sector, drawing comparisons to the popular French chain Decathlon. The Indian retail giant, part of Mukesh Ambani’s conglomerate Reliance Industries, has announced plans to introduce a new chain of sports and outdoor equipment stores.

The upcoming retail chain aims to offer a wide range of sportswear, equipment, and accessories, catering to both amateur enthusiasts and professional athletes. Industry sources suggest that the new venture will focus on affordability and variety, mirroring Decathlon’s successful model of providing high-quality products at competitive prices.

Reliance Retail’s foray into the sports retail market is expected to shake up the industry, leveraging its extensive supply chain and vast network of stores across India. The new chain will reportedly feature an innovative store layout, interactive product demonstrations, and a strong emphasis on customer experience.

Analysts predict that this move will not only strengthen Reliance Retail’s market position but also boost the popularity of sports and fitness activities in India. The first stores are slated to open by the end of 2024, with the company planning an aggressive expansion in the following years.

This strategic initiative highlights Reliance Retail’s ongoing commitment to diversifying its offerings and tapping into emerging market trends.

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