This partnership between Kiabi and Myntra is significant as it allows Kiabi, a retailer known for its diverse range of products across various categories, to reach Indian consumers through a dedicated online brand store on the Myntra app.
By leveraging Myntra’s extensive reach and presence in the Indian fashion market, Kiabi aims to establish itself and expand its footprint in India.
This collaboration is expected to facilitate Kiabi’s entry into the burgeoning Indian fashion market, tapping into the growing consumer demand for diverse and trendy clothing options.
François Haimez, the international leader at Kiabi, emphasizes the brand’s commitment to its global expansion strategy, aimed at offering quality, affordable, stylish, and sustainable fashion to families worldwide.
By entering the Indian market, Kiabi aims to connect with Indian families, leveraging its longstanding partnerships in production and collaborating with Myntra, a prominent player in the Indian fashion e-commerce landscape. Haimez highlights the significance of this move as it simplifies access to fashion for everyone, aligning with Kiabi’s ethos of inclusivity and accessibility.
Jayanti Ganguly, the vice president of business at Myntra, expresses excitement about Kiabi’s entry into India, positioning Myntra as the platform of choice for Kiabi’s Asia expansion. Ganguly underscores Myntra’s confidence in building Kiabi into a household name in India, leveraging Myntra’s extensive customer base, efficient delivery network, and deep understanding of the Indian fashion market.
It’s noteworthy that Kiabi’s sister brand, Decathlon, already has a well-established presence in India with physical stores across the country and an online e-commerce platform.
Both Kiabi and Decathlon are operated by The Association Familiale Mulliez, indicating a shared infrastructure and expertise that could potentially benefit Kiabi’s entry into the Indian market.
