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Puma Launches Exclusive Neymar Jr. Inspired NJR Creativity Collection


PUMA unveils its latest offering: the NJR Creativity Collection, inspired by the vibrant street football culture of Brazil.

The collection showcases the next-gen FUTURE 7 boots adorned with custom NJR Creativity graphics, along with a range of apparel and accessories including the Neymar Jr. Jersey, Training Shorts, Training Pants, ¼ Zip Top, Logo Tee, Hoody, Backpack, Baseball Cap, Shinpads, Graphic Ball, and Miniball—all available in adult and junior sizes.

Rooted in the street football scene of Santos, where Neymar Jr. first honed his incredible skills, the collection’s colors and designs pay homage to the dynamic moves witnessed on the streets. Drawing from the raw essence of football and the geometric aesthetics of graffiti Pixação, the collection encapsulates a fusion of artistic expression and athletic performance.

To mark the launch, a team of rising stars handpicked by Neymar Jr. will debut the new FUTURE 7 NJR Creativity Edition on the pitch. Featuring cutting-edge innovations such as FUZIONFIT360 technology, PWRPRINT, PWRTAPE, and the Dynamic Motion System Outsole, the FUTURE 7 boots offer unparalleled fit, agility, and ball control.

The FUZIONFIT360 upper ensures a snug and supportive fit, while the 3D grip textures enhance touch and control. Meanwhile, the Dynamic Motion System outsole provides stability and traction for swift changes of direction, making the FUTURE 7 a game-changer in football footwear.

The NJR Creativity Collection is now available at PUMA stores,, and select retailers starting February 15th. Experience the fusion of style and performance firsthand.

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