Reliance Brands Limited (RBL) has announced a long-term master franchise agreement with Max&Co., the contemporary Italian fashion brand under the Max Mara Fashion Group, marking another milestone in RBL’s expanding portfolio of global luxury and premium brands in India.
This strategic partnership will introduce Max&Co.’s signature “style-over-trends” philosophy to Indian consumers, celebrating timeless design, superior craftsmanship, and versatile mix-and-match pieces tailored for modern women who value individuality and sophistication.
The brand’s India debut is planned for early 2026, with the first Max&Co. store opening in Mumbai, followed by a nationwide rollout across key metropolitan cities. The stores will feature the brand’s complete range — from ready-to-wear apparel and accessories to its creative ‘&Co.llaboration’ capsule collections, known for their innovative and trend-forward spirit.
With this collaboration, RBL continues to reinforce its position as India’s leading curator of global luxury and lifestyle experiences, bridging international fashion with India’s growing community of style-conscious consumers.
