New 150-strong collection features the latest product technical innovations including four-way stretch, sweat-wicking and breathable fabrics helping customers perform at and look their best, without having to spend more.
The Biggest Performance Collection Yet
Primark has unveiled its largest-ever performance collection, featuring a wide range of products for women, men, and children. The new collection incorporates advanced product innovations such as four-way stretch, sweat-wicking, and breathable fabrics to deliver quality and value at accessible prices.
Steve Lawton, Chief Product Officer at Primark, said:
“We want our customers to focus on their performance, feeling good and looking great, without worrying about the cost. With this relaunch, we’re proving that high-performing, innovative fabrics can be affordable. Customers are loving the buttery soft and seamfree ranges. This is our biggest-ever performance collection, backed by new branding in-store and on products. This category has doubled for us year on year as customers turn to Primark for performance wear that works in the gym and beyond, at prices for every budget.”
The collection has been rigorously tested against the Primark Durability Framework, ensuring that low prices don’t compromise on quality or longevity.
Enhanced Shopping Experience
Primark is doubling the size of its performance wear range in response to growing demand. Starting in March, select stores will feature dedicated performance zones with active pose mannequins, trend tables featuring ballet bar-inspired rails, gym-themed props, and lifestyle imagery. These immersive spaces are designed to showcase the range and inspire customers.
A Versatile and Affordable Range
The performance collection is designed for athletes and everyday wearers alike, balancing fashion, comfort, and technical features.
Womenswear
Highlights include buttery soft leggings, yoga leggings, seamfree sports bras, running jackets, and tracksuits, all featuring four-way stretch, sweat-wicking technology, and breathable fabrics.
Menswear
New additions for men include reflective co-ords, textured tracksuits, rest day t-shirts, performance trainers, and shower-resistant jackets and joggers for outdoor activities.
Kidswear
The kids’ range features shower-resistant tracksuits, borg fleeces, zip-up jackets, leggings, and buttery soft yoga shorts and t-shirts.
Accessories
Accessories include workout towels and a selection of wireless and wired headphones.
With prices starting at just £2.80, the collection offers over 150 products across womenswear, menswear, kidswear, and accessories. Available year-round in all Primark stores, the collection aims to break seasonal trends and meet evolving athleisure demands.
New Branding for a Fresh Look
Primark has updated the range’s branding by replacing its previous “Workout” logo with a modern embossed logo. This allows customers to easily identify performance wear, distinguishing it from the main leisurewear range.
