Pratik Desai has begun a new professional chapter as Group Manager – Marketing at Aditya Birla Fashion and Retail Ltd. (ABFRL), marking an exciting step forward in his accomplished career in brand building, marketing strategy, and consumer engagement.
With a rich and diverse background spanning over a decade in marketing, brand strategy, and e-commerce, Pratik brings a proven track record of creating high-impact campaigns and driving business growth across leading consumer and lifestyle brands.
Before joining ABFRL, Pratik was associated with The Sleep Company, where he played a pivotal role in shaping the brand’s marketing direction and creative communication. Rising through leadership positions including Associate Director – Brand Marketing, he led integrated marketing campaigns featuring leading celebrities such as Anil Kapoor, Jim Sarbh, Krithi Shetty, and Dinesh Karthik, while driving brand awareness and consumer connection through innovative storytelling and digital engagement. His expertise spans business strategy, team leadership, integrated marketing, celebrity management, and P&L ownership.
Earlier, Pratik worked with The Vu Group, where he launched several successful product campaigns, managed large-scale ATL and BTL marketing initiatives, and significantly strengthened the brand’s digital and e-commerce presence. His marketing journey also includes key roles at S.P. Textworld Pvt. Ltd. and VIVA Group, where he developed comprehensive marketing strategies, managed digital transformation initiatives, and helped scale brand and category growth across markets.
Known for his data-driven creativity, consumer insight orientation, and leadership acumen, Pratik has consistently delivered marketing excellence by blending strategic thinking with innovative execution.
At Aditya Birla Fashion and Retail Ltd., Pratik will lead marketing initiatives aimed at strengthening brand presence, driving consumer engagement, and supporting the company’s dynamic portfolio of fashion and lifestyle brands in India’s fast-evolving retail landscape.
