PDS Limited the global fashion infrastructure company acquired a 51% stake in Delhi-based end-to-end design solutions company, DBS Lifestyle.
As part of this transaction, PDS will invest ₹21cr (US$2.6mn) in the new entity Pangram Brands Private Limited (“Pangram Brands”). The majority of the proceeds will be used for funding the growth plans of the company and to acquire the existing businesses of DBS
DBS Lifestyle LLP, founded by Divya Suri and Bhawnish Suri, is a design-led company catering to fashion and home categories. DBS owns over 20,000 original textile designs and patterns and adds nearly 2500 artworks and samples to its library every month.
Their Trend & Design Studio plus Sourcing business verticals collectively offer end-to-end solutions from design, product development, and manufacturing to warehouse delivery.
It also creates private brands for leading online and offline retailers, including RIVER – a multi-designer brand for Amazon Fashion.
DBS serves over 200 fashion and 150+ home clients globally along with leading brands, retailers, and key e-commerce players in India.
It also owns the Italian studio Giacomo Barzaghi, one of the oldest and most reputed textile design studio based in Como, Italy – established in 1978.
Through this international acquisition, DBS serves its clients in the US and Europe directly.
This transaction creates a win-win for both organizations.
On one hand, DBS gains the patronage of the PDS platform for furthering its growth aspirations, on the other hand, PDS gains further access to leading retailers and brands enabling it to further penetrate the fashion and home categories in the Indian market.
Speaking on this association, Pallak Seth, Vice-Chairman, PDS Limited said, “We are thrilled to associate with Bhawnish and Divya who bring with them distinct design-led capabilities. While DBS has already carved a niche for itself in both the domestic and international markets, we believe under the aegis of the PDS platform, DBS is poised to catapult into the next league.”
Speaking on the transaction Bhawnish Suri, Founder, DBS said, “Divya and I founded DBS with an aim of creating a one-of-a-kind turnkey company offering customized design solutions. In our first phase, we have created a sturdy foundation for DBS, and this partnership will spur our next phase of growth.”
