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200+ brands to showcase at INTIMASIA in Mumbai

intima asia

The b2b intimate wear industry trade show is all geared for its 5th edition from 20th to 22nd, February 2023 at the Bombay Exhibition Center in Mumbai. The show promises to be the largest in South Asia region featuring 200+ brands and 100+ raw material suppliers. The show was first hosted in 2016 in Goa and now the fifth edition will be held in Mumbai.

INTIMASIA’s 5th edition is supported by leading trade bodies including Intimate Apparel Association of India (IAAI), Federation of Hosiery Manufacturers Associations (FOHMA),Wholesale Hosiery Traders Association (WHTA) and Ministry of Micro, Small & Medium Enterprises, all working together to support INTIMASIA as the premier industry event in the region.

With a record-breaking 200+ leading intimate apparel brands from across India showcasing their products and innovations at INTIMASIA 2023 and an estimated footfall of over 15,000 retailers and distributors, the exhibition is set to be an unmissable event, where industry leaders and experts from the manufacturing, distribution and retailing segments will gather to discuss business ideas, industry insights and opportunities.

INTIMASIA will also see the manufacturers and suppliers of fibres, fabrics, elastics, laces, accessories, labels, packaging and other key raw materials required by the industry

“Mumbai is the commercial capital of the country and biggest contributor to GDP. The city is also well connected for domestic as well as international business visitors and hence was decided to be host to INTIMASIA 2023. The show is organised by Peppermint Communication having 20 years of strong experience in servicing the intimate wear sector,” said Yusuf Dohadwala, Chief Organiser – INTIMASIA and CEO – Intimate Apparel Association Of India,

The intimate apparel industry is growing rapidly in India, and the innerwear and comfort wearsegment is currently valued at Rs 60,000 crores, as estimated in a recent report authored by WazirAdvisors.

“While some aspects of the Indian manufacturing industry may be hit by the upcomingpredicted recession, intimate wear as a segment will largely be shielded from its effect and willcontinue to register in double digit growth in the upcoming years,” said Yusuf while interacting with Team Perfect Sourcing.

The growth in demand for intimate wear can be largely attributed to the changing lifestyles of modern Indian consumers and their increased disposable income. These customers are primarily from the aspirational class, who are striving for a better lifestyle, and the upper class with high disposable income.

Intimate wear is no longer just a necessity, but also a fashion item. Today’s consumers are constantly seeking to upgrade different aspects of their lives, and are willing to pay more for higher quality, comfort, and well-known brands.

INTIMASIA 2023 would be hosting panel discussions, seminars and workshops by industry stalwarts including a trends seminar on lingerie, sleepwear, and activewear by Paris-based Carlin Group.

These seminars provide valuable and rare insights and learning into the coveted intimate apparel industry, and are vital for industry professionals looking to leave their mark in this segment.

 

 

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