Beauty-tech platform KULT has announced the appointment of Adyasha Roy Tomar as Head – Creative and Brand Communication, further strengthening its leadership team as the company gears up for rapid growth and market expansion.
A seasoned creative director, writer, and brand strategist, Adyasha brings over 12 years of experience in crafting compelling campaigns that blend culture, commerce, and identity. Her multidisciplinary portfolio spans television, digital, social media, print, AVs, and innovation-led brand experiences for marquee brands such as Anmol Jewellers, Daawat, Taco Bell, Air India, and British Airways.
Throughout her career, Adyasha has been known for her ability to build brand stories rooted in human insight and contemporary Indian identity, combining creativity with strategic precision. Her leadership approach focuses on mentoring creative talent, evolving brand voices, and creating meaningful consumer connections across diverse markets.
In her new role at KULT, Adyasha will lead the brand’s creative vision, communication strategy, and narrative development, collaborating closely with the product, technology, and marketing teams. Her mandate is to define KULT’s voice and storytelling identity as the platform continues to make beauty discovery more inclusive, intelligent, and tech-driven.
The appointment comes as KULT continues to expand its leadership team, with recent key hires including Ravish Kumar Chaubey as Head of Marketing and Rishi Patnaik as Chief Business Officer.
On the business front, KULT recently raised $20 million (approximately ₹170 crore) in Series A funding led by the M3M Family Office. The company is set to scale rapidly with 700 premium beauty products in the pipeline and ambitions to process over 10,000 orders per day by year-end.
With a growing network of beauty experts and a focus on personalised, data-driven recommendations, KULT is redefining the future of India’s beauty-tech landscape—positioning itself as a key player in a market projected to reach $10 billion by 2027.
