The brand proudly announces the arrival of David Tourniaire-Beauciel as its new Head of Design—a visionary creative mind behind some of the most iconic sneakers in luxury fashion. Alongside this exciting appointment, British style icon Alexa Chung joins as the face of HOFF’s latest campaign, bringing her effortless elegance and global influence to the forefront of the brand’s evolving identity.
A true master of craftsmanship and innovation, David brings over three decades of creative excellence from his work with world-renowned fashion houses such as Balenciaga, Jean Paul Gaultier, Maison Margiela, Givenchy, and Chloé. His unique ability to blend artistry, structure, and emotion has redefined the boundaries of modern footwear design.
This new creative direction debuts with SEVEN—the first collection under his leadership. Inspired by the sculptural aesthetics of 1970s running shoes, SEVEN reinterprets vintage athletic codes through a contemporary, technical, and architectural lens.
At its core, SEVEN features seven structural inserts forming its sole—each representing structure, balance, and movement. Designed to accompany wearers seven days a week, it embodies the harmony between function and form, performance and poise.
Rooted in Elche’s rich shoemaking heritage, HOFF continues to evolve as a global symbol of creativity, design, and contemporary culture—a place where heritage meets modernity, and every step tells a story.
