Plans Expansion in Product Categories and Tech Enhancement to Drive Future Growth
ANNY, the fast-growing fashion-tech brand redefining accessible luxury for Indian women, has raised ₹10 crore in a pre-Series A funding round led by Atomic Capital. The capital infusion will support ANNY’s plans to diversify product offerings and further strengthen its proprietary tech stack.
Founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY is disrupting the women’s fashion landscape with its real-time, inventory-light model that delivers trend-responsive, high-quality designs. The brand leverages a vertically integrated supply chain to ensure speed, flexibility, and consistent product excellence.
“We’re committed to minimizing inventory risk while maximizing consumer delight through agile design and production,” said Japjot Singh, Co-founder of ANNY. “This funding will help us scale our tech backbone and expand into more fashion-forward categories.”
Since its inception, ANNY has clocked 8X growth, a testament to its unique approach and market fit. With a sharp focus on tech-enabled design, direct-to-consumer sales, and vertical integration, the brand is now targeting ₹100 crore in annual recurring revenue (ARR) by next year.
The pre-Series A round marks a significant milestone for ANNY, underscoring investor confidence in the brand’s scalable business model and its mission to deliver affordable luxury to millions of Indian women.
