Asda is delighted to announce that Charlotte Rhodes will be joining the company in December as Vice President, Own Brand.
Charlotte brings with her more than 20 years of retail experience, including a decade at Coles in Australia, where she held senior leadership roles in category management and brand transformation. Her career reflects a strong track record of building customer-focused strategies and leading brand evolution in highly competitive markets.
Welcoming Charlotte to the leadership team, Rachel Eyre, Asda’s Chief Customer Officer, said:
“We are delighted to welcome Charlotte to Asda. Her deep expertise in brand development will be important as we strengthen our own-brand ranges to ensure they continue to deliver the quality and value that our customers expect.”
Charlotte’s appointment marks an exciting new chapter for Asda’s **own-brand strategy**, reinforcing the company’s commitment to delivering innovative, high-quality, and great-value products that resonate with customers across the UK.
