Launch marks brand’s eighth omnichannel outlet; aims to serve festive shoppers with affordable ethnic fashion
Rangita, the contemporary ethnic wear brand from Stellaro Brands (a part of AceVector), has further strengthened its retail footprint in South India with the launch of its fifth store in Hyderabad—and eighth omnichannel outlet nationally—at AMR Mall, Moula Ali, Secunderabad.
Timed ahead of the upcoming festive season, the store offers a curated collection of trendy, affordable ethnic wear for occasions like Rakshabandhan, Dussehra, and Diwali. With a blend of everyday elegance and festive flair, Rangita presents stylish options for every celebration—starting from just ₹399.
“Our newest store in Hyderabad marks more than just an expansion. It reflects Rangita’s growing resonance with women seeking style, comfort, and affordability, all under one roof,” said Himanshu Chakrawarti, CEO, Stellaro Brands.
The new outlet continues Rangita’s vision of reimagining ethnic fashion for the modern Indian woman—offering design-led collections that merge traditional aesthetics with contemporary appeal. From kurtas and co-ord sets to festive separates and bottomwear, Rangita’s product range is rooted in culture but designed for today’s lifestyle.
Having achieved store-level EBITDA profitability across its existing retail portfolio, Rangita is on a focused growth path, with strategic expansion planned in Tier 1 and Tier 2+ cities across Andhra Pradesh and Telangana.
The brand’s omnichannel strategy leverages high-footfall locations and a premium in-store experience—rivaling upscale ethnic brands, while maintaining affordability and inclusivity at its core. The new store follows successful launches at Mantra Mall, DSL Mall, Odeon Mall, and GSM Mall, with more openings in the pipeline.
With this latest expansion, Rangita reinforces its mission to make quality ethnic wear accessible to women across Bharat, through a rich and immersive offline retail journey.
About Rangita:
Rangita is a fashion-forward ethnic wear brand from Stellaro Brands, part of AceVector. Designed for the modern Indian woman, Rangita fuses traditional charm with contemporary style—offering kurtas, sets, dresses, and bottoms at accessible price points, starting from ₹399. The brand promotes inclusive sizing and is available via major online marketplaces like Amazon, Myntra, Nykaa, Ajio, Tata Cliq, and Zepto.With a growing omnichannel presence in Andhra Pradesh and Telangana, Rangita is transforming how Bharat shops for ethnic wear.
