Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the appointment of Altamash Khan as the Head of Media and Digital Marketing for Pantaloons, marking a pivotal addition to the brand’s leadership team as it continues to strengthen its media presence and digital-first growth strategy across India.
With over 15 years of experience in digital transformation and brand strategy, Altamash brings a rich understanding of data-led marketing, storytelling, and innovation. Prior to joining Pantaloons, he was with Raymond Lifestyle, where he led the company’s digital evolution across its diverse fashion portfolio. At Raymond, Altamash drove growth through full-funnel marketing, data intelligence, influencer collaborations, and creative content strategies, significantly expanding the brand’s online footprint.
His earlier experience includes leading digital marketing for Kellogg’s India, where he spearheaded integrated campaigns and brand engagement initiatives across digital ecosystems. Before that, at Godrej Consumer Products Limited, Altamash played a key role in driving digital adoption, marketing analytics, and consumer-led innovation, helping the brand strengthen its digital transformation journey.
Over the years, Altamash has been recognized as a trailblazer in digital marketing, earning over 60 industry accolades across top advertising and marketing award platforms. A respected juror and speaker, he continues to influence the evolving narrative of marketing effectiveness and digital creativity in India.
With this appointment, Pantaloons reinforces its commitment to driving consumer engagement through digital excellence, aligning media innovation with creative storytelling to deliver memorable brand experiences across platforms.
