European fashion brand PRODUKT launches in India under the fashion house of BESTSELLER India.
PRODUKT by JACK & JONES will be exclusively available across TRENDS stores and AJIO.
PRODUKT by JACK & JONES redefines the basics by upgrading it with fine yet unmissable details, while rewriting the fashion game, one product at a time.
The collection offers a complete wardrobe of effortless fashion for today’s active and urban men.
PRODUKT by JACK & JONES offers everything from utility street wear to denim products and evening wear.
Ishaan Khatter has been selected as the brand ambassador for Produkt.
Vineet Gautam, Chief Executive Officer at Bestseller India
Speaking on the launch, Vineet Gautam, CEO & Country Head – BESTSELLER India says, “In a fashion forward country like ours, it’s important to stay relevant and create fashion solutions for everyone! And for us, PRODUKT does just that! It taps into a category of audience who are early adopters of fashion and are not afraid to experiment with their looks. Furthermore, we’re excited to partner with Reliance Retail, their retail footprint via TRENDS and strong digital presence through AJIO provides for a great platform for us to showcase PRODUKT by JACK & JONES.
As the face of the brand, Ishaan Khatter’s personality of being effortlessly stylish coupled with his charismatic attitude completely synergizes with the brand DNA of PRODUKT by JACK & JONES.”
PRODUKT by JACK & JONES will be available exclusively on AJIO and across 153 TRENDS stores covering more than 100 cities across the country.
