Fashion retailer New Look is set to invest £3.3 million into upgrading its stores in Greater Manchester, reinforcing its commitment to its brick-and-mortar presence.
Over the next 12 months, New Look will trial various initiatives across its 20 stores in the region, aiming to develop a blueprint for future improvements across its entire estate. These initiatives will focus on enhancing store layouts and designs, upgrading technology, and providing advanced training for employees.
A significant portion of the investment will be allocated to cosmetic upgrades, aimed at enhancing the in-store experience, improving product merchandising, and better aligning with the retailer’s brand identity. The stores will also feature more tailored product offerings specific to the region and interactive displays showcasing online exclusives and a broader range of outfits and footwear, which customers can browse in-store and order for next-day collection.
Additionally, New Look is introducing new technology to improve back-end systems, streamline the returns process, and implement a new next-day click-and-collect service, promising a seamless shopping experience for customers.
The investment will also extend to team resources, providing “enhanced” training opportunities for store colleagues.
New Look CEO Helen Connolly commented:
“We’ve always been very proud to have a strong presence on British high streets, ever since we opened our doors over 50 years ago. This investment programme is an exciting step for us in how we can continue to elevate the shopping experience for our customers, while bringing them fantastic quality products and creating future growth for New Look.”
Retail Director Elaine Cartwright added:
“With over 20 stores in the surrounding area, Manchester is the perfect location for us to trial these exciting new initiatives and enhance our omnichannel offering. I am looking forward to working with colleagues to implement our plans and see which experiences add the most value to our customers.”
