GAP Inc. acquires e-commerce start up

Gap Inc. acquires e-commerce startup

Gap Inc. acquired e-commerce startup Drapr, a recent Y Combinator alum that has built technology that lets customers try on clothing virtually to ensure a better fit from home.

Drapr was founded in Berkeley last year by David Pastewka, Richard Berwick and Will Drevno, who have worked on 3D technology across various applications, with support from Boost VC and Berkeley SkyDeck.

The startup has raised $125,000 to date from two seed funding rounds, per Crunchbase, and was part of the Y Combinator class of Summer 2020. Terms were not disclosed.

“Most people either don’t know their exact measurements or are looking for a specific type of fit that numbers alone can’t tell them,” Pastewka said in a statement (their website estimates less than 10% of shoppers use size charts).

“Drapr has proven effective and we are excited about the impact we can have on customers at scale as part of the Gap Inc. family.”

“Fit is the number one point of friction for customers and, through their advanced 3D technology, Drapr has shown it can help shoppers efficiently find the size and fit they need,” said Sally Gilligan, Gap’s chief growth transformation officer, in a statement. “We plan to leverage Drapr to help Gap Inc. improve the fit experience for our customers and accelerate our ongoing digital transformation.”

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