Lululemon has announced its entry into the Indian market through a strategic franchise partnership with Tata CLiQ. The collaboration will see the launch of Lululemon’s first physical store in India, along with local e-commerce offerings via Tata CLiQ Luxury and Tata CLiQ Fashion, expected in the second half of 2026.
The partnership aims to bring Lululemon’s premium athletic and lifestyle apparel, footwear, and accessories to Indian consumers, supporting a broad range of activities including yoga, running, training, tennis, and golf.
Beyond retail and e-commerce, Lululemon’s presence in India will also include community activations and wellness experiences designed to foster movement, mindfulness, and connection.
“Bringing Lululemon to India has been part of our market expansion roadmap for several years and marks an exciting milestone in our international growth journey,” said André Maestrini, Executive Vice President, International at Lululemon. “As a brand rooted in wellbeing, we look forward to engaging with Indian guests and communities, and supporting their active lifestyles with exceptional products and experiences.”
Gopal Asthana, CEO of Tata CLiQ Luxury, added: “We are thrilled to embark on this exciting journey with Lululemon. This partnership will not only introduce Indian consumers to one of the world’s most admired athleisure brands but also bring immersive community and wellness initiatives that align with the values of the Indian market.”
The move is part of Lululemon’s broader “Power of Three ×2” growth strategy, with market expansion being a key pillar. Currently present in over 30 global markets, the brand continues to strengthen its footprint across North America, EMEA, Asia Pacific, and China Mainland.
Lululemon is committed to growing its global community and meeting increasing demand for premium activewear and lifestyle products.
