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Lingerie brand PrettySecrets opens store in North India

India’s lingerie brand PrettySecrets has widened its reach with the opening of its third store in the capital city of New Delhi.

“We are delighted with the launch of our first flagship store, expanding our path in the retail segment. Through our stores, we aim to become the brand of choice furthermore provide a flawless shopping experience to the customers,” said Karan Behal, CEO, PrettySecrets.

Spread over two floors, the new store covers an area of around 2,000 square feet, stocking lingerie, nightwear, activewear and swimwear. The price range starts from US $ 5.

Markedly, the fashion lingerie label is in the process of intensifying its physical retail footprint across India. It aims have 300 stores by the year 2019, from the current count of 25 stores across the nation.

In another development, PrettySecrets has collaborated with popular Indian VJ, actress and singer Anusha Dandekar to release a capsule collection designed by her. The brand is named Anusha for Pretty Secrets.

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