British brand launches collection with Sanya Malhotra in Innovative ‘No Shoe’ Party
Lee Cooper, the iconic denim brand, made a splash in Mumbai with an exclusive “No Shoe Party” to unveil its flagship women’s footwear collection.
As a Reliance Retail brand, Lee Cooper entered the women’s footwear segment with a unique experience, urging attendees to leave their shoes behind and step into the world of Lee Cooper footwear.
The party, buzzing until the early hours, saw guests dancing in the comfortable yet stylish Lee Cooper footwear. Attendees were treated to a special surprise, receiving their choice of footwear after the festivities.
The SS’24 women’s footwear collection, “Shoes Don’t Judge,” offers a diverse range of designs suitable for every style and occasion.
With an array of colors and materials, the collection emphasizes inclusivity and acceptance in a world filled with judgments and stereotypes. For Lee Cooper, “Shoes Don’t Judge” is more than a campaign; it’s a movement celebrating individual choices without prejudice.
Adding star power to the launch was actress Sanya Malhotra, who praised the collection’s appeal and quality. “Spring Summer’24 collection is fabulous,” she said, highlighting its comfort and style. Her presence added glamour to the event, aligning perfectly with Lee Cooper’s ethos of self-expression and authenticity.
The “No Shoe Party” concept embodied Lee Cooper’s commitment to celebrating individuality.
Attendees enjoyed an evening of music, fashion, and fun, showcasing the brand’s stylish and comfortable footwear. Winners of a digital contest, which garnered significant attention across Lee Cooper’s social media platforms, were also part of the festivities, contributing to the excitement of the occasion.
