Ahmedabad-born icons unite in style. Premium menswear and lifestyle brand JadeBlue has announced Indian cricket star Jasprit Bumrah as its new brand ambassador, unveiling the exclusive JB x JB collection to celebrate the partnership.
More than a conventional endorsement, the collaboration is a symbolic union of initials, roots, and values. Both JadeBlue (JB) and Jasprit Bumrah (JB) hail from Ahmedabad and have grown from the city’s soil to earn national and global acclaim.
Founded in 1995, JadeBlue has evolved from a single-store menswear brand into a symbol of craftsmanship and contemporary Indian style. Similarly, Bumrah has risen from Ahmedabad’s cricket grounds to become one of the world’s most admired fast bowlers, recognized for his discipline, resilience, and unmatched performance.
To mark the association, JadeBlue has launched a special JB x JB merchandise line spanning Formals, Ethnicwear, and Bespoke tailoring. The collection blends versatility, craftsmanship, and modern elegance, reflecting Bumrah’s effortless sense of style and individuality.
From its humble beginnings in 1995, JadeBlue—founded by brothers Jitendra and Bipin Chauhan, and now supported by the next generation, Shambhav and Siddhesh Chauhan—has become one of India’s most respected men’s lifestyle labels. With a reputation for distinctive styles and expanding presence across retail and digital platforms, JadeBlue continues its ambitious journey, now strengthened by its newest face: Jasprit Bumrah.
