Himanshu Khanna, a veteran marketing leader with close to three decades of multi-sector experience, has stepped down from his role as Chief Marketing Officer Lifestyle Business at Raymond Limited. The exit took place a couple of months ago, and at present, there is no confirmed information on his next professional move.
Khanna joined Raymond in 2021 to lead brand strategy, communication, and marketing transformation for the lifestyle division of the century-old textile and fashion powerhouse. The division houses some of India’s most recognised menswear and apparel brands brands known for bridging old-world tailoring heritage with modern fashion sensibilities.
During his stint, Khanna played a central role in recalibrating the company’s storytelling and taking the brand’s persona into more contemporary, more digitally expressed spaces a shift the Indian menswear category has been aggressively experiencing in the last few years. Under his leadership, Raymond moved beyond its legacy suiting-first narrative and leaned into sharper, youth-aligned positioning with focus on digital content, personalisation, influencer ecosystems and omni-platform consumer engagement.
Industry watchers note that these strategic pivots helped reinforce the brand’s relevance at a time when the Indian fashion consumer base was becoming increasingly younger, more trend-focused and more digitally influenced. His approach combined narrative-first marketing with data-led decisioning a skillset that marketers across the lifestyle sector now consider essential.
India’s apparel and lifestyle marketplace is in a rapid evolution cycle. The rise in disposable incomes, shift from formal wear to lifestyle-driven silhouettes, and the acceleration of e-commerce have redefined how legacy brands must present themselves. Against this backdrop, Khanna’s exit places the spotlight on Raymond’s next phase of brand leadership especially with respect to digital acceleration, relevance among the under-35 consumer base, and continued narrative modernisation.
Before joining Raymond, Khanna served in leadership roles across PepsiCo, Nestlé India, Wrigley, GSK, Mondelez International and the RP–Sanjiv Goenka Group a portfolio that reflects deep exposure across FMCG, consumer behaviour, innovation strategy and retail development.
With his departure, the focus now shifts to who will drive Raymond’s next chapter of marketing transformation and how the company will continue strengthening its appeal in the hyper-competitive new-age menswear and lifestyle market.
