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Clothing brand Fruit of the Loom unveils new line for women shoppers

‘Seek No Further’… as the name suggests, the all-new Fruit of the Loom collection may not allow the women shoppers to look out for anything else for their wardrobes, as the fashion retailer claims it (the collection) be the most stylish and versatile clothing line up till now.

The assortment launch event will run in the heart of SoHo (New York City) from October 12-13, to bring forth contemporary fashion and effortless style that will allow women to create looks they love as they transition from day to night and work to home.

Ranging from statement pieces, all-day essentials and activewear to blazers and contemporary tanks, pants, wide waistband legging, wide-leg crop pant, cardigan and pleated ponte dress, the assortment  will be all inclusive for the women of today.

“Today, women have so many clothing options that finding a look they love can be difficult. We created the Seek No Further collection to help simplify the shopping process, offering a range of styles and colors so they can create multiple looks within the collection or mix and match the pieces seamlessly into their already existing wardrobe,” mentioned Karen Kendrick, Vice President, Brand Communications at Fruit of the Loom.

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