Desigual is strengthening its footprint in China with the launch of a new store in Shanghai, located in the city’s lively and fashionable Xintiandi district — a neighborhood that perfectly fuses historical elegance with modern vibrancy.
Spanning 100 square meters, the new space embodies Desigual’s bold creative identity through its latest store concept, inspired by the brand’s artistic DNA, the organic forms of Gaudí, and the mystical beauty of the Mediterranean seabed. This Shanghai opening marks the third store globally to feature Desigual’s refreshed retail format, representing a key milestone in the brand’s global image transformation.
Inside, visitors can explore the Desigual Studio collection — the brand’s elevated line — alongside the latest Women’s and Accessories collections, all curated to reflect Desigual’s commitment to innovation, sustainability, and quality craftsmanship.
This new location underscores Desigual’s long-term commitment to the Chinese market, a region that continues to play a pivotal role in the brand’s international growth strategy. With its dynamic atmosphere and forward-thinking concept, the Xintiandi store brings Desigual’s vibrant, artistic spirit closer to fashion-conscious consumers in Shanghai and beyond.
As the brand continues to expand its retail presence, each new store reaffirms Desigual’s mission: to celebrate individuality, creativity, and color — wherever in the world its community may be.
