Athloun, India’s emerging super-premium performance lifestyle apparel brand, has announced the appointment of veteran sports commentator and personality Charu Sharma as Strategic Advisor & Mentor Sports Culture & Collaborations.
Positioned at the intersection of performance and mindfulness, Athloun creates sustainable apparel from plant-based materials such as bamboo, modal, and cotton, certified by FSC and ZDHC. The brand focuses on minimal design, comfort, and versatility, offering collections that seamlessly transition across work, play, travel, and leisure.
In his new role, Charu Sharma will guide Athloun’s efforts in building authentic partnerships, deepening its sports-lifestyle connection, and reinforcing its commitment to sustainability. Having already tested Athloun’s polos for golf and tennis, Sharma contributed early product insights that shaped the brand’s updated size and fit framework.
Co-founded by Sandip Sinha and Renu Singh, Athloun combines Sinha’s 25 years of experience in fashion retail and sustainable innovation with Singh’s two decades in design-led storytelling and brand building.
With Sharma on board, Athloun is poised to strengthen its position in India’s active lifestyle market, delivering responsible, plant-powered apparel that blends athletic functionality with everyday ease.
