In a significant leadership appointment for India’s retail landscape, Ankit Behl has taken on the role of Head of Buying, Merchandising & Planning at OVS Retail India Pvt. Ltd., the 100% Indian subsidiary of OVS S.p.A, Italy’s No. 1 fast fashion brand.
This strategic move comes as OVS gears up to enter the Indian market, marking its foray into one of the fastest-growing fashion retail hubs in the world. With his appointment, the brand aims to establish a robust product, sourcing, and merchandising roadmap tailored to Indian consumers.
Ankit Behl brings with him over 15 years of deep-rooted experience in the fashion retail industry, having held senior roles across globally renowned brands. Prior to this, he served as Buying Leader at UNIQLO India, where he played a key role in shaping the brand’s product planning and assortment strategy. His professional journey also includes impactful stints at Tommy Hilfiger and Benetton Group, where he spearheaded buying, sourcing, and merchandising functions across diverse product categories.
Speaking on his new role, Behl shared,
“It’s an exciting time to be part of a brand like OVS as it enters a dynamic and evolving market like India. The opportunity to combine global fast fashion expertise with the Indian consumer’s unique preferences is something I look forward to driving with innovation and purpose.”
With the Indian retail market showing exponential growth and international brands eyeing expansion, Behl’s appointment is expected to accelerate OVS’s positioning as a key player in India’s fast fashion segment.
OVS S.p.A., headquartered in Italy, operates over 2,000 stores across Europe and is known for its affordable fashion, sustainability focus, and agile production model. The brand’s India strategy is expected to blend its European legacy with local consumer insights under Behl’s leadership.
Perfect Sourcing extend our heartiest congratulations to Ankit Behl on his new role as Head of Buying, Merchandising & Planning at OVS Retail India Pvt. Ltd.
