Luxury fashion house Sabyasachi Couture, majority-owned by the Aditya Birla Group, has announced the appointment of Manish Chopra as its new Chief Executive Officer. The move marks a pivotal step for the iconic Indian brand as it strengthens its position in global markets and continues to evolve its presence in the resurgent domestic luxury segment.
Chopra brings with him a rich legacy of leadership across global corporations, technology giants, and entrepreneurial ventures. His most recent role was as a senior executive at Shein India, a Reliance Retail-backed entity, where he played a key role in strategic expansion and localization.
A Proven Leader with Cross-Industry Expertise
Manish Chopra’s career journey reflects a rare blend of experience across consumer goods, consulting, enterprise technology, social media platforms, and fashion retail. He began his career at Crompton Greaves Consumer Electricals and PwC, eventually rising to the position of managing consultant.
He later transitioned to the tech domain with senior roles such as:
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Director, Enterprise Product Marketing at Oracle APAC, and
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Chief Operating & Marketing Officer at Microsoft Indonesia, where he was responsible for country-wide strategy, operations, branding, and partnerships.
In the startup world, Chopra founded Zovi.com, one of India’s early fashion e-commerce platforms, and co-founded Little Internet, further establishing his entrepreneurial credentials.
He also served as Director and Head of Partnerships at Meta (Facebook India), where he led business development initiatives across platforms such as Facebook and Instagram, contributing to India’s growing digital commerce ecosystem.
Guiding Sabyasachi into Its Next Era
Chopra’s appointment comes at a time when Indian luxury brands such as Sabyasachi, Manish Malhotra, and Gaurav Gupta are expanding their global reach and redefining the identity of Indian couture on the world stage.
With his multifaceted background, Chopra is expected to lead Sabyasachi Couture through its next phase of brand evolution—anchored in its artisanal heritage while embracing digital, global, and experiential retail strategies.
