In a key leadership transition, Adidas has appointed Vijay Chauhan as the new General Manager of Adidas India, effective August 1, 2025, the company announced in an official press release on Tuesday. Chauhan will oversee the brand’s operations in India and will be based out of the Gurugram office.
Chauhan will succeed Neelendra Singh, who is stepping down after more than two decades with the Adidas brand. Singh has played a pivotal role in steering the India business over the last six years, most notably by establishing cricket as a high-impact and strategic category for Adidas in the country.
“We’re grateful to Neel for his strong leadership of the India business over the past six years, during which he significantly strengthened Adidas’ brand presence, accelerated business growth, and deepened our connection with consumers across India,” said Dave Thomas, Managing Director, Adidas Emerging Markets.
Chauhan rejoins Adidas from his most recent role as SVP International at American Eagle Outfitters in New York. He brings with him over 25 years of experience in the sporting goods and fashion lifestyle sectors. His journey with Adidas began in 1999, and over the years, he has held key leadership roles including Vice President of Retail/Franchise for SEAPAC and General Manager of Adidas Thailand.
“We look forward to welcoming Chauhan back to the three stripes. With his strong commercial acumen and growth mindset, I’m confident he will continue to drive the Adidas brand and business forward in India,” added Thomas.
Neelendra Singh will remain in his current role until August 2025 to ensure a seamless leadership transition.
