Boohoo, the UK based online fashion retailer, has acquired womenswear fashion lable MissPap.
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“MissPap is a brand with great potential which can leverage the group’s expertise. This acquisition further strengthens our multi brand platform, representing an exciting opportunity to accelerate our offering to our ever-growing range of customers globally,” said John Lyttle, Chief Executive Officer, Boohoo.
Misspap is popular brand with its Instagram account having 1 million followers. It was launched in 2014 by founder Ashley Ali.
The news of acquisition has come after MissPap reportedly planned to hire a liquidator to wind up the company.
In 2017, Boohoo made acquisitions of PrettyLittleThing and Nasty Gal.