Rihanna is poised to make a triumphant return to the world of Dior as the official face of the renowned fashion house.
Industry insiders have confirmed that the Barbadian singer has inked a new deal with Dior, although specifics of the partnership are yet to be disclosed.
Accompanied by her partner A$AP Rocky, Rihanna recently touched down in Paris to celebrate Valentine’s Day and to participate in a new campaign shoot at the iconic Château de Versailles, helmed by acclaimed photographer Steven Klein and styled by fashion luminary Carine Roitfeld.
Notably, Rihanna previously made history in 2015 as Dior’s first Black ambassador, a move that garnered widespread attention for both the brand and the artist. Her initial campaign, also shot by Klein, was set against the backdrop of Versailles.
This year’s Haute Couture season witnessed Rihanna exclusively attending the Dior show, signaling a potential revival of her partnership with the house. According to data from Launchmetrics, Rihanna’s presence at the event generated an estimated $9.3 million USD worth of press and social media exposure for Dior.
Widely regarded as one of the most influential cultural figures of her generation, Rihanna’s longstanding association with LVMH, including her Fenty brand and previous collaborations with Dior, has solidified her status as a fashion icon.
Moreover, Dior’s decision to renew its collaboration with Rihanna underscores the brand’s strategic intent to leverage her high-fashion cachet and expansive fanbase to achieve its targeted annual growth of eight to 10%.
