Golf and athletic brands are developing apparel and accessories designed to help female golfers look good but that will also perform on and off the course. The originally men’s-only apparel company Rhone has launched its first women’s collection timed around International Women’s Day (March 8).
Several pieces in the collection feature the empowering quote by Virginia Woolf: “No need to be anybody but oneself.” The capsule includes leggings, joggers, tanks and a cropped hoodie. The leggings are made of a sustainable fabric made from recycled fishing nets removed from the oceans. Available in black or red, the fabric is treated with the company’s Goldfusion anti-odor technology that has been extremely popular in the men’s line.
The women’s capsule was inspired and conceptualized by the female employees at Rhone, says Kyle McClure, Co-Founder and Chief Product Officer of Rhone: Rhone is a partner of the Dr. Maya Angelou Foundation and has made a contribution to the organization furthering their mission of improving the quality of life for all human beings supporting educational excellence and healthcare equity for all