Company Expects to see a baby boom in 2021, with searches for ‘new baby’ on its website up 274 per cent in December.
Purchases made online accounted for up to 70 per cent of sales at John Lewis this year, as the retailer reported back on its Shop, Live, Look consumer report for 2020.
Examining customer trends in the past 12 months, John Lewis found customers were now using their working day to shop online, with peaks at 11am-4pm, as opposed to in the evening between 7-10.
Online now accounts for 60-70 per cent of John Lewis sales whereas before the pandemic it was only 40 per cent.
Looking ahead, John Lewis said it expected to see a baby boom in 2021, with searches for ‘new baby’ on its website up 274 per cent in December.