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Nike appoints Heidi O’Neill as President of Nike Direct

Nike Inc., an American sportswear giant has proclaimed that Heidi O’Neill, President, Nike Direct, will expand her existing responsibility as the leader of Nike physical retail stores and Nike.com, to now include all Nike digital products, services and member experiences, effective immediately.

O’Neill has over 20 years of experience and has held senior management positions at Nike. He most recently served as President, Direct to Consumer.

Previous to joining Nike, O’Neill held roles at Levi Strauss & Co. and Foote Cone & Belding in San Francisco.

“Heidi is a proven and accomplished leader with strong retail, ecommerce, general management and brand management experience. In this expanded role, we’re confident in her ability to lead Nike Direct through the next transformative and digitally-led era for Nike,” said Elliott Hill, President, Consumer and Marketplace, Nike.

In another development, Adam Sussman will take up the role of VP, GM Nike Direct Digital and Geographies, to manage Nike Digital and the consumer vision for digital products, experiences, services and capabilities across the marketplace.

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